What's in a beautiful face anyway?

Familiar with the expression "beauty is in the eye of the beholder"?
Well, BULLSHIT! It's all in the math!
According to an article published in USA Weekend magazine in 2003 (there are more recent ones, I just liked that one!) attractive faces are those which are more symmetrical and have a certain ratio (1:1.618) which recurs in beautiful things.

"...beauty is simply balance: The more symmetrical a face, the more appealing it appears. "

And not only that, beautiful people tend to be more succesful, get more attention and smell better (???). The same article refers to another research which compares attractiveness to a mask created with the above-mentioned ratio.

Welllllllllllll.....how's that for a good take at the mirror?
In terms of symmetry, nature has been kinda scatter-brained with me (what's with the single dimple?) so I'd still rather think that the idea of beauty IS subjective.

And somehow after reading all this, all I can think of is "There are things money can't buy, for everything else, there's MASTERCARD!" :P